15168 Espíritu Santo (Sada) A Coruña
Awaken emotions in your clients through Scent Marketing
Sensory marketing intends to appeal to senses with the purpose of creating sensory experiences through sight, sound, touch, taste, and smell. The latter is increasingly important in the way brands engage their clients.
Scent marketing, one of its most sophisticated applications, constitutes a stimulation technique able to transmit values, taking advantage of the possibilities of our sense of smell, one of the senses that create the most impact on our memories.
A simple fragrance is able to transport us to remote places in our memory, and there lies the magic of our proposals: using smell as a new channel of communication, much more powerful than sight and hearing, to awaken emotions and feelings through scent marketing techniques.
The market is constantly searching for new ways of attracting and captivating clients. We help other companies to market their products and services and to increase their sales through scent marketing.
Are you looking for new channels of communication? We create brand scents from a briefing prepared by the clients, where they explain what their brand values are, what their target public is, and what sensations they wish to communicate.
We rely on our own laboratory with a large team of perfume developers, chemists, and technical experts, who create and produce custom-made fragrances.
We have a scent library with over 3,000 formulas and, thanks to GràfiquesMaculart, we accompany our fragrances with a packaging that makes the difference.
Among the companies we have scented are some of the main European firms, such as MassimoDutti and Oysho, of the Inditex group; BMW authorized dealers, Adidas Spain stores, AquaHotels, or Mercedes.
These devices are the result of months of research in collaboration with several engineering and telecommunication companies.
Our ambient scenting systems are based on nebulization, and fixed or mobile systems can be installed according to the client’s needs.
We have taken part in a large number of scenting projects such as: Ebony& Figue perfume by Forecast, Massimo Dutti Personal Tailoring Scenting, Gymman & Gymwoman perfume by Pull& Bear, Fragrances for the Barcelona, Spain, Madrid brands…
You can see them all at the Akewuele website.